Event Date: Friday, March 8, 2019
SHIFT: A Framework for Changing Sustainable Consumer Behaviors for Good
DAN Management Distinguished Lecture in Consumer Behaviour
Friday, March 8, 2019
2:00 pm - 3:00 pm
McKellar Theatre, UCC
Reception to follow in The Wave
Katherine White is Professor of Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia. She is Academic Director of the Peter P. Dhillon Centre for Business Ethics and holds a professorship in Consumer Insights, Prosocial Consumption, and Sustainability.
Her research focuses on how to encourage ethical, prosocial, and sustainable consumer behaviours.
The DAN Management Distinguished Lecture in Consumer Behaviour is
made possible through the ongoing support of Aubrey Dan.
Part of the Faculty of Social Science Distinguished Lecture Series